a kind of behaviour, style of speaking, that is not natural or genuine

pretended behavior to make an impression

something that covers another thing

wrapping, cover-up

with a deliberately strange or unusual appearance in order to hide one's identity

covering, makeup for deception

being flamboyant

exhibitionism, flashiness

an exaggerated display of wealth, skill etc to get admiration or envy

exhibitionism, flashiness

(often plural) (a statement of) a claim

airs, snobbishness

an (untrue) appearance

aura, appearance

a covering of fine net or other material used to protect or hide a woman's face; something that hides or disguises something

disguise